Our manufacturing process and sourcing processes have changed. In short, we have learned that by manipulating different factors in our manufacturing process we can get different results. More than anything else this is the first time in the history of the company we have focused on the differences the markets we serve need. We have always developed products for the poultry industry and used them for everything. As we have learned more and focused on becoming the true leader in evaporative technologies we have started manufacturing three different series that are industry specific and the products have become more efficient for each market. The poultry market will never be interested in a product like our Kuul FirePro™ and the HVAC markets cannot tolerate a product that is made for the poultry markets like our Kuul Vitality™ series.